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Read the choices that make entertainment travel.

Laptop displaying a press kit with photos of a female singer on a wooden desk beside camera, printed photos, notebook, pen, and coffee mug
Publicity

In the spotlight

Fame has a story before it reaches the screen

Clever Showbiz Journal looks past the finished image to explain the publicity, formats and audience habits that shape popular entertainment.

Read the storyWhat a Press Kit Is Designed to Do6 min read

Stories to explore

The reading list
From Fan Club Newsletter to Online FandomShowbiz History6 min read
The Rumour Mill Is Not a Reporting MethodAudiences6 min read
A Watch Party Built Around a Costume ChangeFormats6 min read
What a Press Kit Is Designed to DoPublicity6 min read

Selected stories

All stories
Our point of view

Fame is made in public

A public image is shaped by more than a performance. We look at the choices, conventions and formats that help entertainment stories reach an audience.

About the journal