Publicity
What a Press Kit Is Designed to Do
A press kit gives journalists a usable introduction to an entertainer or project, with selected facts and images that…
The full reading list
All stories
Explore showbiz through the choices behind publicity, public personas, entertainment formats and audience attention.
Star Images
Stage Name or Given Name: Two Different Public Functions
Stage name vs. given name: see how each serves public recognition, professional consistency, and private context…
Showbiz History
From Fan Club Newsletter to Online Fandom
From fan club newsletter to online fandom, trace how fan communication moved from mailed correspondence to visible…
Audiences
The Rumour Mill Is Not a Reporting Method
Learn how to tell attributed celebrity news from speculation, trace a claim to its source, and avoid treating…
Formats
A Watch Party Built Around a Costume Change
A watch party built around a costume change gives guests one visual detail to follow, turning a familiar screen moment…
Our point of view
Fame is made in public
A public image is shaped by more than a performance. We look at the choices, conventions and formats that help entertainment stories reach an audience.